Anindya Dutta

About

I'm a PGDM student specializing in Marketing and Operations & Supply Chain Management (OSCM) at Calcutta Business School, with hands-on experience across trade marketing, sales, and supply chain operations. At Exide Industries Ltd., I mapped 2-wheeler and e-rickshaw retail presence across 8 markets, uncovering 68% primary-brand preference and 80% outlet presence for Exide. I surveyed 60 e-rickshaw drivers to benchmark segment share, enrolled 94 mechanics into Exide's loyalty program, and grew a WhatsApp trade community to 71% active engagement — while supporting territory decisions through dealer and distribution data analysis. Earlier, at J.S Enterprise, I tracked leather shipments end-to-end, managed stock and supplier evaluations, and handled B2B order management for multiple export clients. Beyond internships, I've led an in-store sales activation project with Hindustan Unilever Limited, co-developed a vegan leather venture (Sylvora) targeting India's synthetic leather market, and studied wholesale supply chain gaps through field research (Vyapar). I'm skilled in Power BI, AutoCAD, and Canva, and currently pursuing Digital Marketing certification through Google Digital Garage. Currently looking for full-time opportunities in Marketing, Trade Sales, or Supply Chain/Operations — open to both remote and on-site roles. Happy to connect with recruiters, alumni, and industry professionals.

Skills