parshvi shah

Looking for

I am writing to express my interest in the Social Media Executive / Social Media Manager position at your company. With hands-on experience in social media strategy, content planning, brand communication, and digital marketing, I bring a creative yet structured approach to building engaging online presence for brands. In my current role at The Pencil Advertising, I manage end-to-end social media strategy, including monthly content calendars, campaign planning, post scheduling, audience engagement, and performance analysis. I work closely with designers, copywriters, and clients to create content that is aligned with brand goals and delivers measurable results. I have also handled platforms such as Instagram, LinkedIn, and Facebook while maintaining a consistent brand voice across channels �. Previously, during my internship at Cygnet.One, I supported social media handling, lead generation, client communication, and promotional content creation. I created and scheduled multiple posts each week, designed graphics using Canva and Figma, and contributed to improving reach and engagement through trend-based content and analytics-driven adjustments .Along with my marketing experience, I also bring a strong foundation in UI/UX design, digital tools, and research-based thinking through my academic projects. My background in information technology has helped me combine creativity with problem-solving, which I believe is valuable in fast-moving digital environments .I would welcome the opportunity to contribute my skills, creativity, and dedication to your team. Thank you for considering my application. I look forward to the opportunity to discuss how I can add value to your organization. Sincerely, Parshvi Shah