Sumeet Iyer

About

STRATEGIC COMMUNICATIONS & BRAND LEADER Internal & External Communications | Corporate Reputation | Leadership Communications | Employee Engagement | Brand & Stakeholder Communications Strategic communications and brand leader with 18+ years of experience spanning internal and external communications, corporate and marketing communications, employee engagement, brand strategy, stakeholder engagement and digital communications across media, entertainment, BFSI and healthcare. Experienced in partnering with C-suite leaders and senior stakeholders to shape corporate and brand narratives, develop employee and external communication programmes, strengthen reputation and translate business priorities into compelling stories and integrated communication initiatives. Brings a distinctive combination of communications strategy, brand leadership, storytelling, digital expertise and commercial acumen, with experience building large-scale audiences, leading high-impact campaigns and developing strategic partnerships. LEADERSHIP EXPERTISE Corporate & Strategic Communications | Internal & Employee Communications | External Communications & Media Engagement | Leadership & Executive Communications | Corporate Reputation | Stakeholder Engagement | Employee Engagement & Culture Communications | Corporate Storytelling | Brand Strategy & Positioning | PR & Digital Communications | Content Strategy | Strategic Partnerships CAREER HIGHLIGHTS Internal Communications & Employee Engagement Led employee engagement campaigns, culture communications, leadership town halls and internal events at 9X Media, partnering with leadership to strengthen employee alignment and organisational culture. Corporate & Stakeholder Communications Served as a trusted communications partner to CXOs and senior stakeholders, developing corporate narratives and communication strategies that contributed to a 20% increase in traditional and social media coverage. Brand & Reputation Conceptualised and led the award-winning 9X Jalwa campaign, winning Silver at the Promax India Awards 2019. Digital & Audience Leadership Built and managed a 25M+ cross-platform digital community, achieving 30% organic growth through data-led content strategy and audience engagement. Strategic Partnerships & Business Impact Generated INR 1 Crore+ in promotional value through strategic alliances and partnerships and contributed to 15% YoY revenue growth through content monetisation initiatives. Integrated Communications Led PR, digital and content strategy for 30+ launches, alongside integrated communication, brand and audience engagement programmes across television, digital, social, events and partnerships. CAREER SNAPSHOT The EPIC Company — Senior Manager, Brand Strategy & Marketing Communication | 2024–2025 Strategic communications | Brand | Content | Digital | Partnerships Thoda Aur Famous — General Manager, Marketing & Corporate Communication | 2022–2024 Corporate communications | CXO engagement | B2B communications | Content 9X Media — Brand Strategy Lead, Marketing, Communication & Partnerships | 2017–2022 Internal & external communications | Employee engagement | Brand | PR | Digital | Partnerships Star India — Manager, Marketing Communication & Branded Content | 2014–2017 Bloomberg TV India — Assistant Manager, Marketing & Brand Solutions | 2012–2014 Mullen Lowe Lintas — Senior Client Services Executive | 2009–2012 JWT India — Client Services Executive | 2007–2008 EDUCATION & PROFESSIONAL DEVELOPMENT Professional Certificate Program – Digital Marketing & Analytics — Indian School of Business, Hyderabad | 2026 Google Digital Marketing Certification PG – Marketing Communications — Northpoint Centre of Learning Bachelor's – Mass Media — Somaiya College, University of Mumbai

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